McDonald`s Learns It`s Bad Business to Cater to Muslims

halal chicken mcdonald's
Photo Credit: Daily Mail Online

In previous articles I warned American companies not to advertise on "Muslim-themed" reality shows nor to hire Muslims nor to make their menus halal in order to cater to Muslims because doing so will only come back to bite them on the ass.

McDonald's restaurants could have saved themselves more than $700,000 if they had only read my articles and followed my advice. Here is the story:

HuffPost, 24 Jun 2013, McDonald's To Stop Serving Halal Food At 2 Michigan Restaurants

The only two McDonald's restaurants in the United States that were serving food prepared according to Islamic law have stopped several weeks after a $700,000 settlement over a lawsuit that alleged the items weren't consistently halal.

The fast-food giant said in a statement Monday that the locations in the Detroit suburb of Dearborn, which has a large Muslim population, are no longer offering a halal McChicken sandwich or Chicken McNuggets in order "to focus on our national core menu."

The corporation added it takes into account "local and dietary preferences," and supports its franchisees in Dearborn. Neither the statement nor a spokeswoman said whether McDonald's decision was related to the lawsuit.

The lawsuit, brought by customer Ahmed Ahmed in 2011, technically covered anyone who bought the halal-advertised products between September 2005 and January from the restaurant on Ford Road and another one in Dearborn with a different owner. The second location wasn't a defendant or a focus of the investigation.

A letter sent to McDonald's and restaurant franchisee Finley's Management, by attorney Kassem Dakhlallah's firm Jaafar and Mahdi Law Group, said Ahmed had "confirmed from a source familiar with the inventory" that the restaurant had sold non-halal food "on many occasions."

My personal opinion is that Muslims will do whatever they can to use our laws to benefit themselves. I have little doubt that Muslim employees at those McDonald's restaurants colluded with Ahmed Ahmed (whose parents were not very inventive in naming him) to purposely use non-halal ingredients and to enable Ahmed Ahmed to document those incidents in order to bring the suit against the company. Think about it: how would you, as a customer, know whether the Chicken McNuggets came from chickens that were slaughtered regular style or halal, unless someone on the inside informed you?

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