Reese`s Peanut Butter Cups Christmas Tree Fail

2003 Reese's peanut butter cups
Reese’s purchased in 2003
Photo Credit: Mike's Candy Bar Page

We have a fake inflation rate in America. On 17 Nov 2015, our government laughingly published the latest inflation rate for the United States through the 12 months ending Oct 2015: 0.2%. That means that if you paid $100.00 for a basket of goods and services in 2014 then a year later that exact same basket would now cost you $100.20 [Corrected by reader below].

Now wouldn't that be fine and dandy if that covered supermarket purchases. The reality, of course, is that the cost of food products such as cereal, milk, coffee, chicken, beverages and so on are only a small portion of the Consumer Price Index (CPI). Some of the other products and services that may not have high increases in the the CPI, such as jewelry, new cars, gasoline, airfares, toys, new televisions, sports equipment, college tuition, computer software, and other products are not as heavily used by older Americans and so if 90% of these items have an increased cost during the year of 0.01% and food items increase 10 times as much, the average CPI would still hardly budge.

Anyone who shops often for food knows that food costs have risen every year - many through either direct price increases or product portion decreases.

I have given examples of such product/quality reductions in previous articles here, here, here, and in a dozen other articles.

Today we will discuss Reese’s® Peanut Butter Cups. Back in 2003, the double-cup product weighed 1.6 oz (see photo above). A year later the product went down to 1.5 oz.:

2004 Reese's peanut butter cups
Reese’s purchased in 2004
Photo Credit: Mike's Candy Bar Page

Interestingly, Office Depot sells the 1.5 oz. item but still hawks it as the pre-2004 1.6 oz. size in its online advertising. Click here for the image in case Office Depot updates its page after today.

The Hershey Company has been making a holiday version of Reese’s® Peanut Butter in the shape of a Christmas Tree since 1993. Here's what the 1.2 ounce product looked like before this year's change:

pre-2015 Reese's peanut butter trees
Reese’s 1.2 ounce Peanut Butter Tree purchased in 2014
Photo Credit: Old Time Candy Company

Social media is abuzz with angry consumers over the non-tree looking blob at half the weight of the older bars:

2015 Reese's peanut butter blob tree
Reese’s 0.6 oz Peanut Butter Tree purchased in 2015
Photo Credit: Womanista

It's probably difficult to give a chocolate tree much definition when the product is so small. So The Hershey Company made two mistakes this year:

  1. Reduced the size of the Tree by 50%

  2. Made it shaped like a turd, which also drew attention to mistake number 1.

Rule #1 in business: never make more than one change to a product at the same time.

I know what some of my readers are thinking: in a world where Christians and Jews are being reduced in population by virtue of Muslim slaughter, it's silly to get upset over a reduced size candy bar. But I cannot fill every article I write with Islamic savagery, it's just too much for me.

A tip of the turban Hat Tip to Blogger Dead Caterpillar for his 2011 investigative report on Reese’s® Peanut Butter Cups.

### End of my article ###

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