As I mentioned in my previous article Russia is the New America, Russians strive to use American words and concepts in their advertising because everything American carries a prestigious cachet.

Here we have an ad for Duet Ice Cream, which has both vanilla and chocolate. On the wrapper we see the name "duet" written in a hybrid English/Russian script using an American lower case 'd' which does not exist in standard Cyrillic (although an upper case 'D' in written Cyrillic does exist). At the bottom of the wrapper we read "Vanilla & Chocolate Ice Cream" in regular Russian.