PETA launches Peta.xxx from Planck's Constant

A few months ago the first .xxx web addresses went live on the internet, more than a decade after the extension was first proposed. ICM Registry, the company behind the .xxx domain extension spent tens of millions of dollars on getting the extension recognized, mostly on legal fees.

The .xxx extension is a scam shakedown and should never have been allowed. Major Companies will need to shell out thousands of dollars to block others from using their brands in .xxx:

Reuters, Businesses in U.S. complain of .xxx shakedown
The domain operator administering the .xxx domain is accepting early applications from brand owners who want control over their names. ICM Registry says it has received over 900,000 "expressions of interest" from companies that want to preregister their trademarks or block others from snapping them up to create, say, a Barbie.xxx or Coke.xxx.

While some adult-content providers are paying the approximately $200 fee because they want to use the domain, other non-porn brands ranging from MTV Networks and Budget Travel to the Red Cross are preregistering to avoid future legal battles with cybersquatters who register trademarks with the intention of reselling them.

Porn and mainstream businesses alike complain they are being forced to buy domain names they don't want, don't need and won't use -- and compare the process to a hold-up.

"Many feel they're being blackmailed to protect their brands," said Kristina Rosette, a trademark lawyer at the law firm Covington & Burling.

Aside from being an extortion scam, the .xxx extension is a bad idea for porn purveyors - Islamic nations can easily block the entire .xxx namespace (Saudi Arabia has already promised to do so) and so what is the purpose of it other than to generate more fees (annual fees for .xxx are ten times more expensive than .com registrations) to companies like ICANN and Go Daddy?

There is one non-porn company however, PETA, that appears ready to embrace "adult entertainment" in order to further its cause:

The Huffington Post, PETA Plans A Porn Site
PETA knows how to raise eyebrows. The animal rights group's memorable campaigns have entailed everything from celebrities posing nude for its anti-fur campaign to scantily clad women having an erotic moment with their vegetables to support veganism.

Now, PETA has pulled out all of the stops with a XXX porn site for its next clever marketing endeavor, reports The Register.

PETA confirmed the XXX site in a phone interview with The Huffington Post.

...

Instead of focusing on anti-fur, the porn site will raise awareness of veganism, said Rajt. "We really want to grab people's attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them."

I can only say that PETA.xxx is a website address where PETA's agenda truly belongs: I have always found their idea of abstaining from eating meat rather obscene.