Are There No Arabs Left in the Desert?
Remember when Coca-Cola put out an online teaser of their Super Bowl commercial depicting an Arab walking through a desert? As expected, the perpetually outraged Arab/Muslim lobby shot into action: "Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" (1)
First off, Coke was not portraying that Arab as an oil-rich sheik, a terrorist, or a belly dancer. In the second place, Arab advertisers in Arab countries advertising Arab products do the very exact, exact, exact same thing:
Arab advertising is often unafraid to play to stereotypes. Here, a keffiyeh-wearing desert nomad warms his hands at night over a spicy chicken sandwich from Kudu, a chain restaurant.
Photo Credit: Business Insider
What would we say to cowboys if they complained that the ad stereotypes cowboys. Don't modern cowboys drive trucks? I'll tell you what we'd say: go f* yourself and get a life.
What would we say to Vegas showgirls if they complained that the ad stereotypes showgirls. Don't modern showgirls drive around in normal clothing? I'll tell you what we'd say: go f* yourself and get a life.
What would we say to Australians if they complained that the ad stereotypes Australians. Don't Australians drive cars and dress like normal people? I'll tell you what we'd say: go f* yourself and get a life.
And that's what we need to say to offended Arabs and Muslims: go f* yourself and get a life.
But cowboys, showgirls and Australians are not offended. Take a lesson from that Ahmed. And I use the name Ahmed stereotypically.
Here is the ad:
Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million U.S. viewers.
"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC.