Why Companies Should Not Advertise on Muslim-Friendly Programs

By Bernie on 06 May 2012

TLC's All-American Muslim
The Florida Family Association has been pushing advertisers to drop TLC's "All-American Muslim."
Photo Credit: CNN

In a previous article of mine, Do Not Hire Muslims, I warned companies not to hire Muslims because if the companies later find out that the newly hired Muslims cannot or will not do the work they were hired for, then the companies will not be able to fire those employees because Muslims will bring up religious discrimination.

Likewise, companies are advised not to advertise on reality TV shows that are "Muslim-themed." If companies later decide that the show does not promote values consistent with their brand image, they will find themselves thrust into a religious discrimination imbroglio:

CNN, 12 Dec 2011, Lowe's pulls advertising from TLC's 'All-American Muslim'

Lowe's has pulled its advertising from the reality TV show "All-American Muslim," which the retail store called a "lightning rod."

"All-American Muslim" is an eight-part series that follows five Muslim families living in Dearborn, Michigan.

"Lowe's has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program," the company said in a statement Saturday.

It is safer to avoid being accused of bigotry and hatred later on by not advertising in the first place. Advertisers do not need controversy. Companies routinely drop sponsorship of programs on radio and TV when those shows become problematic from a public relations standpoint. However, even if a company dropped a "Muslim-themed" program because of budgetary considerations they would still get accused of religious discrimination and perhaps boycotted by Muslims and Muslim-sympathizers.

Companies may find that the show does not result in improved sales of their product. Again, they would still get accused of religious discrimination.

Sadly because Islam is a political system, our laws protect Muslims for their political views as if they were religious accommodations. I watched one episode where an infidel male was forced to convert to Islam before he could marry a Muslim woman. The show's producers did not have the decency to warn viewers not to allow children to view this episode.

Children should not be shown that this kind of conversion is a moral thing. Or at the least, a running caption should have been displayed warning readers that the Qur'an demands submission from infidels and that the woman, if she had actually married an unconverted infidel, would likely be honor-killed for shaming her family.

And that's one of the problems with the show: it excludes those parts of Islam that Muslims feel would show Americans how truly antithetical Muslim values are to our way of life.

Imagine the "Sopranos" without the f-word or whacking or hijacking or extortion and so pretending Mafia life is only about Tony Soprano getting his newspaper from the driveway in the morning and having a normal breakfast with his family. This would be a lie.

In Mafia life if a person snitches to the cops he is marked for death. The Sopranos does not hide this fact.

If All-American Muslim wants to show what Muslim family life is really like, then they should be discussing what would happen to female members who go to clubs or wear immodest clothing or marry infidels. All-American Muslim hides this fact.

Some bloggers feel that not showing true Muslim life is no reason to drop advertising support for the show:

Grown People Talking, 19 Dec 2011, Lowe's Should Admit It Made a Mistake and Fix It

Lowe's, which is headquartered in Mooresville and is the second-largest hardware store chain in the country (behind The Home Depot), continues to come under fire, with prominent people calling for boycotts of its stores. Music and fashion mogul Russell Simmons and his GlobalGrind site have been among the most vocal. Miss USA 2010, Rima Fakih, who is Muslim, has recently gotten on board as well. There were protests held in front of Lowe's Home Improvement stores around the country over the weekend, and a website, LowesBoycott.com, has been set up.


On or around December 6, Lowe's made the decision to stop advertising on All-American Muslim, after being contacted by the Florida Family Association (click here to see original email of Lowe's response to the group). FFA had contacted several advertisers claiming: "The Learning Channel's new show All-American Muslim is propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law. The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish."

Somehow, Lowe's didn't seem to see for itself that, perhaps for the first time in TV history, a show was being denounced for what it didn't include. Companies have been known to pull their advertising when TV shows feature too much violence, nudity, sex, profanity, or hate speech, for example. But FFA believes All-American Muslim is unfit for companies to be associated with it because "the show profiles only Muslims that appear to be ordinary folks..."

If the Council on American-Islamic Relations (CAIR) wants to support these immoral, disgusting reality shows, then they themselves should sponsor them. The show promotes Muslim values and any company that later realizes they made a mistake should be allowed to do so without bringing religion into it when it's clearly a political matter.

Anyone may republish this article for non-commercial use without asking my permission. I make it easy, see details here.

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