Apple Continues to Lose Market Share



I have predicted in previous articles that because Apple is not a consumer friendly company, that I expected its market share of smartphones to be practically negligible in the future.

Indeed, last year its share of global mobile handset shipments fell below 9%:

BBC News, Samsung leads mobile phone shipments

Global mobile handset shipments (2012)

CompanyUnits (millions)Market share
Source: Strategy Analytics
Samsung396.525.2%
Nokia335.621.3%
Apple135.88.6%
ZTE71.74.6%
Other635.440.3%


Samsung GALAXY Grand Smartphone
Samsung GALAXY Grand Smartphone
Photo Credit: mikeshouts
Last summer I bought a Samsung Galaxy S III smartphone. The reason? Not because it was the world's best-selling smartphone at the time (1), but because it was the best smartphone at the time (2).

I continue to predict the shrinking of Apple's market share unless the company changes its arrogant attitude toward consumers.




ENDNOTES


(1):

CNN, 8 Nov 2012, Samsung Galaxy S III dethrones iPhone as world's top seller

For the first time, Samsung's Galaxy S III overtook Apple's iPhone 4S to become the world's best-selling smartphone model for the third quarter (July through September) of 2012, according to new research by Strategy Analytics.

The Galaxy S III shipped 18 million units worldwide, compared with 16.2 million for the iPhone 4S. That's 11% of all smartphones shipped on the planet.

(2):

CNN, 8 Nov 2012, Samsung Galaxy S III dethrones iPhone as world's top seller

Released in May, the Android-based Galaxy S III boasts a bigger touchscreen and longer battery life than the iPhone 4S, along with more megapixels in its camera and the ability to run on 4G cellular networks. Some tech sites have rated it the best smartphone on the market.



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